Foodogo
Food ordering & delivery made simple
See Case StudyProject details
- Domain Research
- Competitor Research
- User Interview
- Online Survey
- User Persona
- User Story
- Customer Journey Map
- User Flows
- UI Sketches
- Low/Mid/Hi-fi Prototype
- User Testing
- Presentation Slides
Foodogo is a food delivery app designed to make it easy to find and order food one is craving for. The goal is to come up with a better design solution to address some shortcomings of existing food delivery apps.
The three main shortcomings of existing solutions are that it is difficult to find dishes one wants as there are too many food options, filters for dietary restrictions are insufficient, and the suggested restaurants and dishes are not personalized. This is worsened by the fact that most people who use these apps are close to hungry or are already hungry when ordering.
We solved these problems by showing dishes visually as cards one at a time, allowing users to customize their suggestions and search results with filters, and suggesting new dishes based on favourites and past orders rather than repeating past orders. The interface has buttons positioned at the bottom of the screen for one handed operation.